Ecosystem

How the rails run

Six rails run underneath everything we build. When your ecosystem uses a rail more than once, we build that rail once and the arithmetic below credits you for it. That credit is the reason a second system costs less than the first, and you can watch it happen.

Identity and access
Data store and row policies
Billing and ledger
Messaging and mail
Reporting and export
Deploy and care

Foundation

The rails every other system is built on. Built once, reused everywhere.

  • Apex Backend Core
  • Apex Relay
  • Apex Sign
  • Apex Authenticator
  • Apex Provision
  • Apex Composition System
  • Apex Portal Chassis

Operating systems

The systems a business runs its whole day inside.

  • Apex Studio
  • Apex Client OS
  • Marquee
  • Apex Marketing OS
  • Apex Desk

Security

Measurement, scoring, evidence, and the paperwork that proves it.

  • Apex Muster
  • Apex Scan
  • Muster Desktop
  • Apex Shield
  • CyberReady SMB

Community and media

Places where your people gather, watch, and learn under your name.

  • Apex Community
  • Apex Broadcast
  • Apex Academy Platform
  • Apex Gallery

Property and finance

Systems for people whose work is doors, deals, and dollars.

  • DwellAtlas
  • Vanguard REI
  • ApexLend
  • Stratapex
  • Realtor Vault
  • Keystone

Field and trade

Systems for work that happens on a job site and has to be proven.

  • FieldQuote Pro
  • CleanProof
  • SafeServe Log
  • Studio OS
  • Apex Storefront
  • DD 214 Day

Studio

The making tools: imagery, composition, and the catalog they draw from.

  • GenLab
  • The Build Catalog

Foundation

7 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Operating systems

5 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Security

5 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Community and media

4 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Property and finance

6 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Field and trade

6 systems on this line.

  • Identity and access
  • Data store and row policies
  • Billing and ledger
  • Messaging and mail
  • Reporting and export
  • Deploy and care

Studio

2 systems on this line.

  • Data store and row policies
  • Reporting and export
  • Deploy and care
  • Identity and access. Sign in, roles, second factor, and the per device trust window.
  • Data store and row policies. Postgres with row level security on every table, so one tenant only ever reads its own rows.
  • Billing and ledger. Plans, invoices, payment links, and a ledger that recomputes on the server.
  • Messaging and mail. One send API for email and text, with delivery records you can read.
  • Reporting and export. Reports, digests, and a clean export of your own data whenever you want it.
  • Deploy and care. Build pipeline, environments, monitoring, and the care routine that keeps it current.

See what a shared rail does to the arithmetic

Catalog

The catalog

35 systems. The products carry a figure and can be commissioned, subscribed to, or run under your name. The foundation entries carry no figure because they are not sold on their own: they ship inside the products they belong to, and they are listed so you can see what you are getting.

Status legend
LiveRunning in production today with people using it.
BuiltComplete and ready to deploy for you.
In progressIn the shop now, with a date we will name.
ProjectedDesigned and specified, scheduled to be built.
Category
Status

Filter by what a system is for, and by how far along it is.

Showing 35 of 35.

01InfrastructureApex Backend CoreFoundationThe self hostable backend platform every other system codes against, so your data and your deployment stay yours.In progressIncluded02InfrastructureApex RelayFoundationOne send interface for email and text messages across every system you run, with delivery records you can actually read.In progressIncluded03LiveApex SignFoundationYour own contract and signature engine: build the agreement from a template, send it, both sides sign, everyone keeps the executed copy.LiveIncluded04LiveApex AuthenticatorFoundationThe sign in layer for every system you own: name first, then a number match from an authenticator app, with a trust window per device.LiveIncluded05PrototypeApex ProvisionFoundationThe tenant factory: choose a system, name your brand, and a complete branded instance is deployed and billing under you.ProjectedIncluded06InfrastructureApex Composition SystemFoundationA registry of design blocks that match any brand automatically, plus the manifests and recipes that assemble them into a finished surface.BuiltIncluded07InfrastructureApex Portal ChassisFoundationOne institutional grade chassis, a marketing face into an intake application into a credentialed client portal, stamped into a new vertical from a single configuration file.BuiltIncluded08LiveApex StudioOperating systemsThe software studio operating system: an intake wizard that quotes, a client portal, an operator console, payments, and generation over a catalog of builds.Live$65,00009PrototypeApex Client OSOperating systemsContacts, pipeline, booking, invoicing, agreements and follow up as one white label spine that a local operator runs their whole business inside.Projected$48,00010LiveMarqueeOperating systemsThe agency operating system: one continuous record per client from first contact to money received, with an operator console, a client portal, and a public signing page.Built$48,00011LiveApex Marketing OSOperating systemsThe marketing edition of the client spine: intake, discovery, portal, agreements, campaign tracking, growth reporting, receivables, content calendar, and event planning.Projected$48,00012InfrastructureApex DeskOperating systemsThe inbound rail: a support address that becomes a tracked conversation with a record, an owner, and an answer.In progressIncluded13Coming soonApex MusterSecuritySecurity measurement for a whole estate: sensors write evidence, the estate score weighs the fresh ones, and one weekly digest tells a person what changed.Live$48,00014InfrastructureApex ScanSecurityThe owned scanning service behind the estate: files, dependencies and exposure examined on hardware you control, feeding the score.In progressIncluded15InfrastructureMuster DesktopSecurityThe desktop console for the estate: five views over the same measurement, on a machine that can reach what a cloud runner cannot.BuiltIncluded16InfrastructureApex ShieldSecurityThe measurement estate with a storefront: a monthly score, a branded report, a fix list with a clock, and a tier an agency can put their own name on.ProjectedIncluded17Coming soonCyberReady SMBSecurityReadiness and evidence for a professional firm of five to fifty people: one readiness number, the three items that move it, and a file behind every point.Built$38,00018LiveApex CommunityCommunity and mediaA white label community platform: channels, real time messaging, member profiles, a feed, a member business directory, and a branding studio, all under your name.Built$48,00019LiveApex BroadcastCommunity and mediaOwn your channel: watch, upload, and build a branded video destination, with a paywall toggle per video, subscriber notifications, and an embeddable player.Built$48,00020Coming soonApex Academy PlatformCommunity and mediaA white label course and cohort platform: course builder, drip lessons with video, progress and certificates, and member billing.Projected$48,00021LiveApex GalleryCommunity and mediaThe showroom: a gated room of real builds, each with its own enquiry path, running live today as a lead capture surface.Live$38,00022LiveDwellAtlasProperty and financeRental inspection and ledger, on the phone and on the web: document every door, and keep the record that defends every dollar.Live$65,00023LiveVanguard REIProperty and financeThe deal engine for real estate investors: underwrite a property, model the outcome, and keep every deal you have looked at.Built$48,00024Coming soonApexLendProperty and financeA lending platform for private lenders with one to fifty active loans: originate, service, and report, with the documents writing themselves.Projected$48,00025Coming soonStratapexProperty and financeA financial command centre that holds four things together: net worth, property underwriting, per entity accounting, and retirement plus brokerage tracking.Built$48,00026Coming soonRealtor VaultProperty and financeThe transaction vault for a working agent: every document, every deadline, and every step proven, per deal.Built$38,00027Coming soonKeystoneProperty and financeThe operations account for real estate professionals, built to feel like a modern retail bank product: open an account, store every document, prove every step, and see what you keep on every closing.Built$48,00028Coming soonFieldQuote ProField and tradeThe trades loop end to end: quote on site, checklist the job, photograph the work, get it signed, record it, take the payment.Built$38,00029Coming soonCleanProofField and tradeProof of service for cleaning companies: the checklist opens the job, arrival stamps it, photos prove it, and the client signoff closes it.Built$38,00030Coming soonSafeServe LogField and tradeFood safety operations for independent kitchens and trucks: temperature logs, opening and closing checklists, cleaning records, and a printable inspection pack behind a live readiness score.Built$38,00031Coming soonStudio OSField and tradeThe back office for a working photographer: every shoot, client, location, dollar and gallery in one place, with the marketing site feeding it directly.Built$38,00032Coming soonApex StorefrontField and tradeCommerce and paid booking for trades and local business: catalog, cart, checkout with the total recomputed on the server, order management, and booking with a deposit.Projected$38,00033LiveDD 214 DayField and tradeTransition support for separating service members, on the phone and on the web, built around the paperwork and the dates that actually decide the outcome.Live$48,00034InfrastructureGenLabStudioThe imagery lab: a directed generation and promotion pipeline that produces on brand pictures for a whole estate and keeps only the ones that earn their place.BuiltIncluded35InfrastructureThe Build CatalogStudioTwo hundred and seventy one website builds across twenty four categories, with shared engines, hubs, an analytics engine, and the pipeline that stamps the next one.BuiltIncluded

Ownership

What you would own

Choose the systems your business needs. We show you three ways to have them: the commission to own them outright, the monthly Care figure to look after them, and the monthly rent for a Licensed Instance we run under your name. Every number here is published, and the assumptions are printed underneath it.

Operating systems

Security

Community and media

Property and finance

Field and trade

Seats

Care

Hosting, updates, monitoring, and a reply within one business day.

Handover

Commission, own it, one time

$0

Care, monthly

$0

Licensed Instance, monthly rent

$0

First year, owned: $0

Systems selected0
Rails shared across your ecosystem0
Care at Standard, 10 seats$0 per month
Licensed Instance, first year of rent$0

Three ways to have it

  • Commission. Own it, one time. You receive the source, the schema, the deployment, and the documentation. It is yours.
  • Care. Monthly. Hosting, security updates, storage, authentication, monitoring, and the hours that keep it current.
  • Licensed Instance. Monthly rent, 12 month minimum. We host and run your instance under your name. Half of the first year of rent is credited toward the commission if you convert to ownership.
What Care covers
  • Hosting for the application and its database, with the compute and storage the tier needs
  • Security updates applied on a staging copy first, then to your instance
  • Storage and file delivery, including video where the system uses it
  • Sign in and authentication, kept current with the identity rail
  • Error capture and monitoring, read every week
  • Transactional mail, sent under your own domain
  • A repository security scan and a domain
  • A monthly allowance of senior engineering hours for the care routine: dependency updates, advisor sweeps, log review, and the weekly report

Select a system to begin. Every figure updates as you choose.

These figures assume 0 systems, 10 seats, standard care, and handover owned outright. If your situation moves any of those, tell us and we will show you the new arithmetic.

Figures are in US dollars; a rail shared by more than one chosen system is credited once per repeat up to 35 percent of the gross; Care Standard covers hosting, monitoring, updates and security scanning at the vendor prices of August 2026 plus a monthly senior engineering allowance; payment processing fees and app store fees are paid from your own accounts; the Licensed Instance is a 12 month minimum with your data exportable at any time.

Send this configuration

Commission
$0
Show all figures

Process

How a commission works

Three stages, and you see the work at each one.

01

The brief

We sit with you and write down how your business actually runs, and that document is yours whether or not you commission anything.

02

The build

We build in the open on a schedule with named dates, so you watch it working week by week.

03

The handover

You receive the source, the schema, the deployment, and the documentation. The system is yours, and we stay on for care as long as you want us.

Contact

Tell us about your business

Send us the shape of your business and we will send back the arithmetic. If you have already chosen systems above, that selection travels with your note.